MANUEL MATHIEU’S PARFUMES LAUNCH
Montreal, Centre PHI
September 3, 2025
Manuel
Mathieu, a renowned Haitian contemporary artist known for his work
exploring memory, history, and materiality, opens a new chapter in
his creative journey by embracing scent as an artistic medium. With
Manuel
Mathieu Parfums,
he presents a collection of unisex fragrances, where each scent
becomes a work of art in its own right — an immaterial narrative
traversing the senses, time, and space.
With
this inaugural chapter of the Maison, Manuel Mathieu explores the
relationship between emotion, dreams, and identity. Each fragrance is
a distinct piece, a liquid architecture that builds an intimate
sensory space. Inspired by his roots, travels, and quest for
expression, he envisions a collection where perfume becomes a form of
storytelling — a bridge between the individual and the world.
The
first three compositions — île noire, ECCCO, and Desire — reflect
deeply personal narratives while addressing universal themes such as
rebirth, transformation, and sensuality. Created in collaboration
with Juliette Karagueuzoglou, a renowned perfumer and VP at IFF, this
debut collection is the result of an extensive process of research
and experimentation, conducted in the intimacy of Juliette’s studio
and lab. Together, they crafted unique formulas where every note
evokes a story, a memory, a dreamed landscape.
 |
| Dsire |
 |
| île noire |
 |
| ECCCO |
The
bottle, shaped from a clay sculpture hand-modeled by Manuel Mathieu,
embodies his intuitive approach to material, texture, contrast, and
form. Every detail echoes the principles of his visual art practice,
where the tension between the organic and the constructed, the raw
and the refined, shapes the sensory experience.The original sculpture was reproduced and a few copies were at the participation table where they could be decorated by visitors.
One of the pieces was decorated by the Montreal's journalist Lena Ghio.
The
collection was first unveiled online in Spring 2025 and was
officially launched in Montreal on September 3rd. It was produced by
hand at Atelier du Parfumeur IFF in Grasse by artisans trained in the
traditions of high perfumery, and bottled by Bougie & Senteur.
These fragrances are a testament to the art of expression. Just like
his work in the studio, Mathieu sees perfume creation as a process of
experimentation and alchemy, where raw materials are transformed into
creations that exceed the sum of their parts.
DISTRIBUTIONThe
perfumes are now available at Etiket in Montreal and Toronto
since August 15th. Founded with a vision of accessible and authentic
luxury, Etiket has become a premier Canadian destination in the
realms of beauty and wellness. Focused on quality, innovation, and
transparency, Etiket collaborates with internationally recognized
brands while highlighting the craftsmanship of Canadian creators.
Get
to know the world of Manuel Mathieu Parfums by visiting
the
Maison’s website here.
Visit
PHI's website here.
Click on images to enlarge them.
Except for the very first top and the very last image in this article, all other Photos @ Nadia Slejskova