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2024 Montreal International Auto Show
79th Edition
MOVING FORWARD TO A NEW BEGINNING!
Friday, January 19 - Sunday, January 28, 2024
The long awaited Montreal International Auto Show (MIAS) returns to its pre-pandemic proportions. Presented
by iA Financial Group, it is back in full force. This edition of MIAS promises a revitalized
experience, spanning three levels of the Palais des congrès de
Montréal and featuring the return of major brands absent the
previous year, such as Ford, Lincoln, Genesis, Infiniti,
Mitsubishi, Volkswagen, and McLaren. This gathering
reaffirms the brands' enthusiasm for this automotive grand event,
bringing new vitality to this special event.
Defining the new era for the Montreal International Auto Show.
The 2024 edition presents itself as a first step towards a decisive turning point. As
announced in late July 2023, at the launch of strategic reflections on the future of MIAS (SIAM in French), the organizers have initiated significant changes
for the 2024 edition. These adjustments aim to go beyond the mere
presentation of new models. Instead, it is integrating the event into
a broader
context of
mobility. This
transition stems
from notable
developments in the
automotive industry,
the events
landscape, and the constantly evolving needs of automotive
enthusiasts. Armed with data
collected during
the market
study conducted
at the end of the summer, which led to the firm intention of
providing a maximum experience to visitors, MIAS diversified it
presentation venues and returned to the three levels of the Palais
des congrès to offer an enriched customer experience.
Luis
Pereira, the executive director of the event, emphasizes:
"We
seek to transcend the traditional image of the Montreal Auto Show by
creating a space that supports environmentally friendly initiatives
while showcasing the various ways of getting around today. Our
ambition is to offer visitors an enriching and comprehensive
experience, meeting the expectations of car enthusiasts by presenting
all aspects
that could
interest them. In addition to an expanded range of
manufacturers, MIAS
now integrates
multiple spaces dedicated to leisure and motorized sports."
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This
year’s Montreal Auto Show offers the following venues of interest:
Leisure
and Motorized Sports Vehicles Zone
Explore, in collaboration
with the Association des concessionnaires de véhicules de loisirs du
Québec, a captivating exhibition that brings together a diverse
selection of motorcycles, ATVs, snowmobiles, boats, and recreational
vehicles. A dedicated space for adventure and innovative
technologies, offering a unique experience to explore the latest
trends in motorized recreation and outdoor fun.
Performance
Tuning
Zone
The
Performance Tuning
Zone makes
its return
after a
year of absence, promising an exceptional experience for
automotive modification enthusiasts. Over thirty unique vehicles are exhibited, a source
of inspiration
for other such upcoming
projects. Explore the world of enthusiasts dedicated to
customization, who have invested time and money in the realization of
spectacular projects.
Autosport
Zone
Presents
exceptional and beautiful modified cars that won awards, as well as
modified motorcycles. It also features a dedicated space for
motorsports, including a retro section presenting vintage
snowmobiles.
The
Private Collection of Luc Poirier Ferraris
The
experience not to be missed,
the 31 Ferraris dating from 1967 to 2023 and estimated at over
fifty million dollars! This is really a very impressive and special
this year’s Auto Show presentation, not to be missed!
Luc Poirier
states:
"I
will have the honor once again this
year of
being
present at
the Auto
Show. I
will bring
with me several of my cars, including about thirty Ferraris, a few
Porsches, and a McLaren. Many of these cars have never been seen at
the Auto Show or at other events."
Also, not to be missed:The Nissan Sentra Cup Experience, powered by D-BOX
This year, experience the Nissan Sentra Cup from the inside, powered by D-BOX! An immersive cinema right in the Auto Show that will give you the thrill of a racetrack.
Celebrities
and Enthusiasts Zone
Come meet Peter Miller, Emmanuel Auger,
Hugo Girard, Martin D’Anjou, Yanick Arsenault, Christian
Lajeunesse, Jason Labrosse, Élie Arseneault, Tommy Lemaire, Babu,
and Avery Shoaf from the popular
show Rust
Valley Restorers! Also,
your favorite
NASCAR drivers
Alex Guénette,
Andrew Ranger,
Marc-Antoine Camirand, LP Dumoulin, Alex Labbé, and Raphaël
Lessard. Check the schedule online or on the mobile app.
Spokespersons:
Bertrand
Godin,
race car
driver, road
safety expert,
host, and
analyst;
Luis
Pereira,
executive director
of MIAS;
Denis
Dessureault,
executive vice
president of
MADC and
MIAS;
Luc
Poirier,
business personality
presenting his
Ferrari collection.
Unveiling of Canadian Premieres and Surprises
The Show offers a number of presentations of new 2024 models. One of them is the very stunning latest Tesla 2024 model. Made of stainless steel, its unique futuristic design and its engineering specifications will be the major attraction of the Show.
CAA-Quebec EV Test Drives: In collaboration with CAA-Quebec, MIAS will once again offer visitors the opportunity to test drive electric vehicles on the streets of Montreal. The list of available vehicles is displayed at salonautomontreal.com, and drivers over 25 years old who wish to experience it can register for free upon arrival.
About
The
79th edition of the Montreal International Auto Show is
presented by
iA Financial
Group and
organized by the Montreal Automobiles Dealers Corporation. MIAS also
hosts the Charity Preview
Gala on Thursday, January 18, 2024, at the Palais des congrès, a
charitable evening that
raises funds for 5 hospital foundations in Greater Montreal.
Click on images to enlarge them.
All Photos @ Nadia Slejskova
The Show is held at Palais des congrès de Montréal
MIAS Website
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