81th Edition
More Than Thirty Brands on Display with Numerous Test Drives
Friday, January 17 - Saturday, January 25, 2025
The 81st edition of the Montreal Auto Show, presented by iA Auto and Home Insurance, takes place at the Palais des congrès de Montréal in a re-imagined format. More than 30 automotive brands are featured, including the highly anticipated return of Audi and BMW. The show also offer electric vehicle test drives, a selection of exotic vehicles, including models from Lamborghini, McLaren, Félino, and the Quadriam collection, as well as three immersive zones: the St-Hubert Family Zone, featuring electric mini cars for children; the Performance Zone, showcasing modified vehicles; and the Overlanding Outdoor Zone. Visitors will also be able to explore l’univers Gilles Villeneuve, a tribute space dedicated to the legendary driver, as well as the 12 Best Vehicles in Canada as selected by the Automobile Journalists Association of Canada (AJAC).
Bertrand Godin, spokesperson for the Montreal Auto Show, stated:
“The Montreal Auto Show is more than a showcase. It’s a place to explore, compare and truly experience the automobile,” “Whether you’re discovering electric driving for the first time, sharing the passion with your family, or standing in front of a car you may never see again in your lifetime, the Show is designed to create real moments of connection between people and automobiles.”
The 2026 Montreal Auto Show brings together more than 30 automotive brands, offering visitors a comprehensive overview of the industry, from mainstream manufacturers to luxury and performance brands, as well as specialized builders and exceptional vehicles. Attendees have the opportunity to discover the latest models, electrified vehicles, cutting-edge technological innovations, and concepts that illustrate the future of mobility.
Brands include:
Alfa Romeo, Allard, Audi, BMW, Buick, Cadillac, Campagna, Chevrolet, Chrysler, Dodge, Félino, FIAT, Ford, GMC, Hyundai, Infiniti, Jeep, Kia, Lamborghini, Lexus, Lincoln, Lotus, Maybach, McLaren, Mercedes-Benz, Mitsubishi, Nissan, RAM, Sprinter, Subaru, Tesla, Toyota, Volkswagen and Volvo.
This diversity allows visitors to compare vehicles, explore current market trends and better understand the technologies shaping the future of mobility.
Electric Vehicle Test Drives
Electric Vehicle Test Drives returned this year in collaboration with CAA-Québec and PowerQ. This popular experience allows visitors to get behind the wheel of 29 electric vehicle models and experience electric driving in real-world conditions.
Participating brands are: Audi, BMW, Cadillac, Chevrolet, Ford, GMC, Hyundai, Kia, Lexus, Nissan, Subaru, Tesla, Toyota and Volvo.
Featured models include the Audi SQ6 e-tron, BMW i4 M50 xDrive, Cadillac Escalade IQ, Chevrolet Bolt EV, Ford Mustang Mach-E, GMC Hummer EV SUV, Hyundai IONIQ 9, Kia EV4, Lexus RZ 450e, Nissan LEAF, Subaru Solterra, Tesla Model Y, Toyota bZ and Volvo EX30.
Exotic Vehicles in the Spotlight
Automotive design and performance enthusiasts are able to admire a selection of exotic and prestige vehicles from McLaren, Lotus and Félino, including a Canadian premiere from Lamborghini, along with an exceptional collection presented by Quadriam Collection.
For the first time in Canada, Quadriam Collection presents three of the most talked-about modern reinterpretations of automotive legends, featuring three Canadian public debuts.
To offer a diverse and accessible experience, the Show features three distinct themed zones, designed to appeal to visitors of all interests.
The St-Hubert Family Zone provides a fun and welcoming space for families, featuring electric mini-cars for children, a play area, and interactive activities, allowing young visitors to discover the automotive world in a safe and engaging environment.
The Overlanding Outdoor Zone immerses visitors in the world of adventure and exploration, showcasing expedition vehicles, self-sufficient camping solutions, and specialized accessories for outdoor enthusiasts and off-the-beaten-path travellers.
The Performance Zone, completely redesigned and presented in a new hall, features nearly 30 modified vehicles, highlighting the skill, creativity, and passion of the automotive community in an immersive and visually striking setting.
L’univers Gilles Villeneuve: An Exclusive Tribute
In conjunction with the upcoming release of the film VILLENEUVE : L’ASCENSION D’UNE LÉGENDE, the Montreal Auto Show presents L’univers Gilles Villeneuve, an immersive space dedicated to the legacy of the legendary Quebec racing driver.
Visitors are able to explore artifacts, archival photographs, exclusive content, and vehicles used during the film’s production, including a reproduction of the iconic Ferrari T2.
Canada’s Best Vehicles Unveiled by the AJAC
On January 15, 2026, the Automobile Journalists Association of Canada (AJAC) unveiled the 12 Best Vehicles in Canada for 2026.
See here.
These 12 exceptional vehicles are displayed throughout the duration of the Show, offering the public a unique opportunity to see them up close and learn more about the models that stand out this year for their innovation, safety, performance, and overall value.
All Photos @ Nadia Slejskova
The Auto Show is held at Palais des congrès de Montréal
MIAS Website
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About the Montréal Auto Show
Founded by the Montréal Automobile Dealers Corporation, the Montréal International Auto Show (MIAS) is one of the most important automotive events in Canada, attracting thousands of visitors and industry professionals each year. Known for its ability to bring together enthusiasts and key industry players, MIAS offers an exceptional showcase for the latest innovations—from concept vehicles to new production models. In 2026, MIAS celebrates its 81st edition, taking place from January 16 to 25, 2026, at the Palais des congrès de Montréal.
