California Wines Festival - 2018 Tour
California Wine Institute
April 17, 2018
A great number of California wine producers participating in a Canadian tour, introduced their wines in Montreal and Quebec City. 42 of them represented their wines in Montreal. Each producer had an impressive number of different wine vintages and types to highlight and to offer to the Quebec wine professionals. It was an impressive selection of wines to taste and to discover.
One also noticed some new tendencies in the wine bottle labels. Some producers introduces vivid colours and geometrical designs, to attract the consumer's eyes to their wines and bottles. Others relied on using large and bold letters that would attract people's eyes to their bottles.
But the design of the labels was not as important as the contents of the bottle, the excellence of the wines inside them. The two following photos show how the wine was flowing into wine glasses at the California wine tasting event, to help the professionals to appreciate them and to discover them.
Cheese, cold cuts and slices of pizza helped to make this event even more interesting, and ensured the guests would stay longer at the event.
The event was a great success, well attended and appreciated.
Click on images to enlarge them.
Visit the Discover California Wines website to learn more about the
Read about the previous California Wine events in Montreal here.
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