Now Event: 2024 Montreal International Auto Show

2024 Montreal International Auto Show

79th Edition

MOVING FORWARD TO A NEW BEGINNING!

Friday, January 19 - Sunday, January 28, 2024

The long awaited Montreal International Auto Show (MIAS) returns to its pre-pandemic proportions. Presented by iA Financial Group, it is back in full force. This edition of MIAS promises a revitalized experience, spanning three levels of the Palais des congrès de Montréal and featuring the return of major brands absent the previous year, such as Ford, Lincoln, Genesis, Infiniti, Mitsubishi, Volkswagen, and McLaren. This gathering reaffirms the brands' enthusiasm for this automotive grand event, bringing new vitality to this special event.

Defining the new era for the Montreal International Auto Show.

The 2024 edition presents itself as a first step towards a decisive turning point. As announced in late July 2023, at the launch of strategic reflections on the future of MIAS (SIAM in French), the organizers have initiated significant changes for the 2024 edition. These adjustments aim to go beyond the mere presentation of new models. Instead, it is integrating the event into a broader context of mobility. This transition stems from notable developments in the automotive industry, the events landscape, and the constantly evolving needs of automotive enthusiasts. Armed with data collected during the market study conducted at the end of the summer, which led to the firm intention of providing a maximum experience to visitors, MIAS diversified it presentation venues and returned to the three levels of the Palais des congrès to offer an enriched customer experience.

Luis Pereira, the executive director of the event, emphasizes:

"We seek to transcend the traditional image of the Montreal Auto Show by creating a space that supports environmentally friendly initiatives while showcasing the various ways of getting around today. Our ambition is to offer visitors an enriching and comprehensive experience, meeting the expectations of car enthusiasts by presenting all aspects that could interest them. In addition to an expanded range of manufacturers, MIAS now integrates multiple spaces dedicated to leisure and motorized sports."

This year’s Montreal Auto Show offers the following venues of interest:

Leisure and Motorized Sports Vehicles Zone

Explore, in collaboration with the Association des concessionnaires de véhicules de loisirs du Québec, a captivating exhibition that brings together a diverse selection of motorcycles, ATVs, snowmobiles, boats, and recreational vehicles. A dedicated space for adventure and innovative technologies, offering a unique experience to explore the latest trends in motorized recreation and outdoor fun.

Performance Tuning Zone

The Performance Tuning Zone makes its return after a year of absence, promising an exceptional experience for automotive modification enthusiasts. Over thirty unique vehicles are exhibited, a source of inspiration for other such upcoming projects. Explore the world of enthusiasts dedicated to customization, who have invested time and money in the realization of spectacular projects.

Autosport Zone

Presents exceptional and beautiful modified cars that won awards, as well as modified motorcycles. It also features a dedicated space for motorsports, including a retro section presenting vintage snowmobiles.

The Private Collection of Luc Poirier Ferraris

The experience not to be missed, the 31 Ferraris dating from 1967 to 2023 and estimated at over fifty million dollars! This is really a very impressive and special this year’s Auto Show presentation, not to be missed!

Luc Poirier states:

"I will have the honor once again this year of being present at the Auto Show. I will bring with me several of my cars, including about thirty Ferraris, a few Porsches, and a McLaren. Many of these cars have never been seen at the Auto Show or at other events."

Also, not to be missed:

The Nissan Sentra Cup Experience, powered by D-BOX

This year, experience the Nissan Sentra Cup from the inside, powered by D-BOX! An immersive cinema right in the Auto Show that will give you the thrill of a racetrack.

Celebrities and Enthusiasts Zone

Come meet Peter Miller, Emmanuel Auger, Hugo Girard, Martin D’Anjou, Yanick Arsenault, Christian Lajeunesse, Jason Labrosse, Élie Arseneault, Tommy Lemaire, Babu, and Avery Shoaf from the popular show Rust Valley Restorers! Also, your favorite NASCAR drivers Alex Guénette, Andrew Ranger, Marc-Antoine Camirand, LP Dumoulin, Alex Labbé, and Raphaël Lessard. Check the schedule online or on the mobile app.

Spokespersons:

Bertrand Godin, race car driver, road safety expert, host, and analyst;
Luis Pereira, executive director of MIAS;
Denis Dessureault, executive vice president of MADC and MIAS;
Luc Poirier, business personality presenting his Ferrari collection.

Unveiling of Canadian Premieres and Surprises

The Show offers a number of presentations of new 2024 models. One of them is the very stunning latest Tesla 2024 model. Made of stainless steel, its unique futuristic design and its engineering specifications will be the major attraction of the Show.

CAA-Quebec EV Test Drives: In collaboration with CAA-Quebec, MIAS will once again offer visitors the opportunity to test drive electric vehicles on the streets of Montreal. The list of available vehicles is displayed at salonautomontreal.com, and drivers over 25 years old who wish to experience it can register for free upon arrival.

About

The 79th edition of the Montreal International Auto Show is presented by iA Financial Group and organized by the Montreal Automobiles Dealers Corporation. MIAS also hosts the Charity Preview Gala on Thursday, January 18, 2024, at the Palais des congrès, a charitable evening that raises funds for 5 hospital foundations in Greater Montreal.