MANUEL MATHIEU’S PARFUMES LAUNCH
Montreal, Centre PHI
September 3, 2025
Manuel Mathieu, a renowned Haitian contemporary artist known for his work exploring memory, history, and materiality, opens a new chapter in his creative journey by embracing scent as an artistic medium. With Manuel Mathieu Parfums, he presents a collection of unisex fragrances, where each scent becomes a work of art in its own right — an immaterial narrative traversing the senses, time, and space.
With this inaugural chapter of the Maison, Manuel Mathieu explores the relationship between emotion, dreams, and identity. Each fragrance is a distinct piece, a liquid architecture that builds an intimate sensory space. Inspired by his roots, travels, and quest for expression, he envisions a collection where perfume becomes a form of storytelling — a bridge between the individual and the world.
The first three compositions — île noire, ECCCO, and Desire — reflect deeply personal narratives while addressing universal themes such as rebirth, transformation, and sensuality. Created in collaboration with Juliette Karagueuzoglou, a renowned perfumer and VP at IFF, this debut collection is the result of an extensive process of research and experimentation, conducted in the intimacy of Juliette’s studio and lab. Together, they crafted unique formulas where every note evokes a story, a memory, a dreamed landscape.
 |
| Dsire |
 |
| île noire |
 |
| ECCCO |
The bottle, shaped from a clay sculpture hand-modeled by Manuel Mathieu, embodies his intuitive approach to material, texture, contrast, and form. Every detail echoes the principles of his visual art practice, where the tension between the organic and the constructed, the raw and the refined, shapes the sensory experience.
The original sculpture was reproduced and a few copies were at the participation table where they could be decorated by visitors.
One of the pieces was decorated by the Montreal's journalist Lena Ghio.
The collection was first unveiled online in Spring 2025 and was officially launched in Montreal on September 3rd. It was produced by hand at Atelier du Parfumeur IFF in Grasse by artisans trained in the traditions of high perfumery, and bottled by Bougie & Senteur. These fragrances are a testament to the art of expression. Just like his work in the studio, Mathieu sees perfume creation as a process of experimentation and alchemy, where raw materials are transformed into creations that exceed the sum of their parts.
DISTRIBUTION
The perfumes are now available at Etiket in Montreal and Toronto since August 15th. Founded with a vision of accessible and authentic luxury, Etiket has become a premier Canadian destination in the realms of beauty and wellness. Focused on quality, innovation, and transparency, Etiket collaborates with internationally recognized brands while highlighting the craftsmanship of Canadian creators.
Get to know the world of Manuel Mathieu Parfums by visiting
the Maison’s website here.
Visit PHI's website here.
Click on images to enlarge them.
Photos @ Nadia Slejskova
No comments:
Post a Comment